With the Visit Europe Short Film campaign 2013, the European Travel Commission (ETC), together with the European Commission, was looking to create a new inspirational video to promote Europe as a tourism destination.
In partnership with Screen South, we invited filmmakers across Europe to submit their ideas for a short film for the "Never-Ending Journey" Short Film Competition. After careful deliberation the jury announced "Roll the Dice" by Benoit & Detalle & Marija Jacimovic as the winner.
Based on an invented dice game, the film sees the two protagonists' journey through Europe as they roll the dice at every step of the way to determine where they will go next. It uses a pixilation and stop-motion animation visual style which helped these talented filmmakers win the praise of the jury amidst very strong competition from finalists drawn from entries from 24 countries across Europe.
The ETC and Screen South worked closely with the filmmakers as they travelled across Europe through the summer. They gained access to film in fabulous locations and venues with the support of many National Tourism Organisations and Film Commissions across the European regions.
With such a successful result, ETC decided to enter the CIFFT competition with Roll the Dice, meaning that the CIFFT organisation submitted this short film at thirteen international tourism film festivals. Meanwhile Roll the Dice has already won several prizes worldwide.
Please visit the Visit Europe Youtube page to watch Roll the Dice.