2013 Campaign

The Visit Europe Short Film story began in 2013 when the European Travel Commission (ETC), together with the European Commission, was looking to create a new inspirational video to promote Europe as a tourism destination.

In partnership with Screen South, we invited filmmakers across Europe to submit their ideas for a short film. After careful deliberation the jury headed by Sir Alan Parker, announced ‘Roll the Dice’ by Benoit & Detalle & Marija Jacimovic as the winner.

Based on an invented dice game, the film sees two protagonists' journey through Europe as they roll the dice every step of the way to determine where they will go next. It uses a pixilation and stop-motion animation visual style which helped these talented filmmakers win the praise of the jury amidst strong competition from finalists drawn from entries from 24 countries across Europe.

ETC and Screen South worked closely with the filmmakers as they travelled across Europe. They gained access to film in fabulous locations and venues with the support of many National Tourism Organisations and Film Commissions across the European regions.

The final-cut film was excellent and ETC decided to enter the CIFFT competition with Roll the Dice, meaning that the CIFFT organisation submitted this short film at 13 international tourism film festivals. Meanwhile Roll the Dice has already won several prizes worldwide.

Due to the success of the campaign, ETC has launched the My EuroShorts 2014 follow-up edition and this time all travelers are invited to submit a film that shows their travel in Europe.

Please visit the Visit Europe Youtube page to watch Roll the Dice.